Outlandish, a Black-Owned Outdoor Store in Brooklyn, Forges Its Own Path
Growing up in the shadow of REI, Outlandish is finding new ways to reach outdoor customers in NYC. “ Our prominent fear is that customers see us as a little REI , ” aver Ken Bernard , who conscientious objector - foundedOutlandish , the 4th Black - possess outdoor paraphernalia storage in the nation . Bernard understand the outdoor retail ecosystem as well as anyone , having worked as a storey Pb at the REI store in SoHo — just four miles from the Outlandish shopfront in Crown Heights — for five class ....