Qatar Airways' new television ad spot is more unsettling than aspirational.
The ad was forQatar Airways , but or else of showing some beautiful destination that can be gain through the opulent service supply by the carrier … it was an AI filling in the blank ? The ad shows a very glamourous escapade of two very attractive people , but there ’s a wrench : using AI , you may add your own facial expression into the commercial message . I ’ve only seen the advertising in 30 second and 60 2nd cuts , but you see see the full three mo variant below :
In a pressure release from September about a new ad , Qatar Airways Group Chief Executive Officer Engr . Badr Mohammed Al - Meer said , " At Qatar Airways , we go beyond simply meeting customer outlook — it ’s about anticipating their motive and crafting experiences that resonate on a personal level . " And yes , technically , being able to use AI to enter your aspect into a commercial message with sparse , well - dressed people does , in some ways , consider as " personal , " it also feels soulless and antithetical to the spirit of travel and risky venture .
Qatar Airways is basically offering a means to watch an AI variation of yourself globetrot from Cape Town to Tokyo , from photo shoots to dramatic , romanticistic meetings . But even croak through and adding my photo to test the experience did n’t make me want to travel or explore . It made me feel uncanny and , honestly , a trivial less curious . I ’m all for wonky and off - the - beat - tracktravel divine guidance , but superimposing my face into journey I ’ll never take felt more consanguine to what I do when I senselessly scroll social media , not when I pitch up toplan a trip-up .
The author’s face in the new AI Qatar ad.|Courtesy of Qatar Airways.
I explored not one but four of the 10 scenes usable to see if my gut chemical reaction of " Oh , God , no , " was too judgemental and curmudgeonly . But aboveboard , I was n’t judgemental enough . After frame my face onto an actress who I easily have 30 pounds on , I did not feel like booking a Qatar flight except mayhap to a few alternative surgeons in Turkey . ( A escape from NYC to Istanbul through Qatar Airways would be about 18 hours , with a stopover in Doha . ) If you require to experience this yourself , you could head toFlyQatar.com . Just bonk that there are a lot of term and condition to hold to before the AI bot makes your impost video .
This feels particularly unnecessary see how often Qatar Airways is refer thebest airline in the world , include in 2024 . For the next Qatar Airways ad , I ’d get laid to nix the AI mindfuck and just see some material , non - generated people having a corking time in the airway ’s most pop destinations .
More screen shots from the AI ad.|Courtesy of Qatar Airways
