We tried the Messi Experience in Miami before it tours to 80 cities worldwide.
Immersive experiences have , to this point , been reserved for traditional creative person like the Van Goghs , Monets , and Khalos of the world . Miami ’s newest walk - through experience still takes you behind the scenes of how an creative person created his signature work , but this master handle a association football Lucille Ball rather than a paintbrush .
The Messi Experienceopens its doorway in the Hangar at Regatta Harbour this week , the world premiere of an interactive , immersive showing secernate the life story of Lionel Messi , who many consider the corking football player on the satellite . The experience meanders from his childhood bedchamber to the streets of Buenos Aires during the World Cup Parade , telling a tale of how perseverance and hard piece of work can make even the biggest dreams amount honest .
The project is the brainchild of Primo Entertainment , who previously brought us immersive experience from Monet , Van Gogh , and Frida Khalo , plus a NASA infinite showing . The group desire to make a like case with more interactive element , and Messi seemed the perfect fit .
Photo courtesy of The Messi Experience
“ We wanted to do something where the public could be part of it , not just going to see projections on wall , ” aver Primo co - founding father David Rosenfeld . “ We postulate a secure [ national ] . We ’re huge sport fans and [ my cooperator ] are from Argentina , so we say why not do it about the corking soccer player ever , who ’s actuallynow in Miami ? ”
Though Messi was n’t right away involved in the project ’s two - year workup , he was consulted about detail and approved all of Primo ’s renderings . This week , it ’s finally open to the public , making its first stop in Miami before hitting about 80 city worldwide .
The journeying begins in a wait queue , where you ’ll wander among Messi ’s jerseys and standard proclaiming his various awarding and championships . From there , guest move into a video way where an oversize , jut out Messi welcomes everyone to his life story . Doors open and you ’re suddenly walk through the street of Buenos Aires during the 2022 World Cup parade , with gang and banners below and highlights projected on the walls . The experience is meant to give visitors the feeling of being atop one of the team ’s parade jalopy , though that ’s not exactly clear when you walk through . The somewhat - puzzling start becomes clear as you enter the next elbow room , though , as you realize it ’s a last scene preliminary to Messi ’s humble origin .
Photo courtesy of The Messi Experience
The next blank space finds you standing inside an exact mock - up of his puerility sleeping room . The model is bountiful on detail , with youth soccer trophies , notice of Maradona , and a toy ledge with nostalgic ’ 90s game . It make Messi feel completely relatable , though it ’s important to mention his trophies credibly were n’t for involvement .
proceed through the chamber to a hallway and land - line phone rings . Pick it up , and you ’re talk to a sentinel from FC Barcelona , who call for you to fare act for the side ’s juvenility club . This is the point where you realize Messi ’s life-time was actually nothing like yours .
Next , you ’re inside an aeroplane as 15 - class - erstwhile Lionel Messi consider his first flight , from Buenos Aires to Barcelona . Exit the plane , and you ’re on the streets of the famous Catalan city , where a bemock - up Camp Nou sits in the meat of the way with high spot from Messi ’s FC Barcelona career protrude onto the plain . This room is made to represent his monumental pro career in Spain , before moving on to his visitation on the external level .
Photo courtesy of The Messi Experience
After roaring success , you ’re thrust into the News Room , where a row of microphones stomach below a screen telling the story of Messi ’s various World Cup failure . Clips of sports commentators and fans knock the legend for losing on the international stage play on a loop . It ’s a stark reminder that no matter how great one is , you ’ll always have hater and detractors .
So how does one overcome those critic ? They work , plain , so the next way is an synergistic “ training ” space where guests can recoil around a few soccer ball like they ’re training with Messi himself . visitant can glance over a QR codification at the entrance to congeal up a profile , which then come along on the television screens in the training surface area . adjudicate your hand ( or feet , as it were ) at complex passing drills in Tiki Taka , or test your goal - kick truth on a regulation association football meshing . you may also try some ball - handling drill at Quiz Ball , interpret who can amass the biggest score .
If you ’re a decent soccer thespian , it ’s a secure way to get your philia pace up a lilliputian during the experience , and let out the acrobatic energy you probably have determine Messi ’s high spot . If you ’re not so great , well , you ’ll gain a new perceptiveness for on the button how amazing Messi is . And you ’ll probably be through this room in under five minute .
“ This takes it to the next stratum , ” enunciate Rosenfeld . “ Here , you ’re part of the experience , part of the journey . The minor are gon na enjoy it and I consider it ’s gon na be the most fun surface area . ”
The nonstop immersion provoke more emotion than one would look from what is , at its core , a museum of sports highlights . Surrounded by the sounds , the criticisms , the bankruptcy , and the acute grooming , the swell up euphony and striking goal of the 2022 World Cup Final might bring a little tear to your eye . And that ’s all right — it ’s the burden the Messi Experience is going for .
