People lined the streets of the Irish city, waiting for a festive event that was never going to happen.

This year has been the year of the event bait and switch — including the terrifyingunlicensed Wonka pop - upthat traumatized children and theBridgerton ballthat featured moth-eaten food and a sweet rod dancer charter the Clarence Day of the event . But 2024 is n’t over yet , and we have another contender for “ Best Scam Event . ”

A fake website call off “ My Spirit Halloween , ” advertised a Halloween parade that would take place between 7 Prime Minister and 9 pm in Dublin . The alleged parade was advertised to go down O’Connell Street , which is one of the most democratic street in the city .

look into the My Spirit Halloween website , it advertises Halloween events in the UK , US , Australia , Canada , Ireland , and Mexico . The parade is no longer listed on the site , and the Facebook page for My Spirit Halloween only has eight followers and five likes . The About Us section of the site reads , in part : “ Our mission is uncomplicated : to be your go - to destination for all thing spooky , capricious , and absolute merriment . ” It ’s not the fakest looking website I ’ve ever seen — but all the writers give birth handsome AI portraits and generic names like “ Bill Jones ” would by all odds give me pause . Then there are the photos of Mr. Beast and Christiano Ronaldo on the home page …

A photo of people waiting on an empty street for a parade that doesn’t exist.

Courtesy of Arthur Martins via X

Despite the numerous red flag about the web site , the info put up about the parade still circulated widely . On Halloween night , 100 upon hundreds of people lined up on O’Connell street , expect for the promised parade . Instead , everyone bear around , expect pretty confused .

In fair-mindedness to everyone who showed up , there was a monumental Macnas Halloween Parade in Dublin in 2023 , as part of the Bram Stoker fete . photograph from that consequence did look super nerveless , if not very rainy — so it is understandable that there would be an appetite for something similar for hoi polloi who miss the effect last year . Several of the now - cancel TikToks made to encourage this twelvemonth ’s phoney event used footage from previous Halloween parades in Dublin , adding to the credibility of the website ’s fake consequence listing .

finally , the Garda , Ireland ’s law military group , send on societal media to elucidate that there would not , in fact , be any Halloween parade in Dublin . “ Please be advised that contrary to information being circulate online , no Halloween parade is scheduled to take place in Dublin City Centre this evening or tonight , ” a station on X put forward .

Four AI generated portraits of working men.

Screenshot via “My Spirit Halloween”

“ All those gather on O’Connell Street in prospect of such a parade are asked to scatter safely . ”

at long last , the integral social occasion demonstrated two things : people really need an annual Halloween parade in Dublin ( a goody , if you will ) , and it ’s unnervingly easy to use the net to trick hoi polloi . run short forward , when you are essay out effect to attend — whether that ’s in your own city or a Modern one , stress to aver the entropy through an official website . The officialVisit Dublin websitehas an entire tablet give to substantial events and fete materialize in the city . That is a much safer way to make your plans , as opposed to random TikTok posts or sketchy web site .

At least the phony Halloween outcome did n’t lead in any fiscal cozenage or wound . Everyone , especially the Dublin Airport , seemed to get a serious laugh about the whole affair .

Crowds watch the Macnas Halloween Parade in Dublin city centre part of the Bram Stoker Festival.

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