Wally Koval is an expert on how to find beauty everywhere—including when you travel.

Set - jetting — or the trend of picking a travel destination instigate by your favorite motion-picture show and television set show — is currently all the rage , with people cluster to see the locations of of their favorite films , likeStand by MeorSilence of the Lambs , television show likeWhite Lotus(or , yes , Real Housewives ) , or even musicvideos . But what if the set was all around you ? And your pet plastic film , your own living ?

This is essentially the premise behindAccidentally Wes Anderson , or AWA . What started as an Instagram account by Wally and Amanda Koval in 2017 to document esthetic , idiosyncratic , and aspirational destinations , has turn into a full - fledged business endorsed by the renowned music director himself . They ’ve disclose out of theInstagram accountto give rise a teaser , a book of postcards , and , as of October 22 , two gorgeous burnt umber tabular array books , with the liberation ofAccidentally Wes Anderson : Adventures .

An “ adventure ” is what the Kovals call any excursion , big or belittled , and the success of AWA is largely due to their boom community of intrepid contributors . For this novel volume they culled 100,000 submitted photograph down to 200 , contracting 163 photographers from dozens of body politic . “This is a digest of many photographers from the biotic community , 92 percentage of which were photographed on their iPhone or smartphone , ” Wally recite Thrillist . “ And the huge majority are just kind of normal masses . ”

a giraffe butt is sticking out of a doorway of a hotel in Africa

A special visitor says hello at Giraffe Manor in Nairobi, Kenya|Photo by The Safari Collection; Courtesy of Accidentally Wes Anderson

The incoming in this book — variety of a stylized Atlas Obscura , Roadside America , or any of the other off - the - beaten trail locomotion template — all have one matter in vulgar : paradigm were inspired by the optic language of Wes Anderson . But that can be somewhat subjective . “ It ’s a minute of delight . Or maybe it ’s this intersection of typical invention and unexpected narration , so to speak , ” says Wally . “ There are certain underlying aspects to it . There ’s pastels . It ’s likely symmetrical . It ’s fix a picayune morsel of heart , little chip of soul , a admixture of old and new , and a sprinkling of nostalgia . But I think at the ending of the day , it ’s something that you know when you see it . ”

Each photo in the book is accompanied by a tarradiddle , be it a chronicle of the township where it was take , an incident that occurred there , a renowned resident , or something else . There ’s Jincumbilly , a town in Australia that has more platypus than people , an marine museum in Seaside , Oregon , where a gigantic lobster named Victor was onceineptly abducted , and payphones in Philadelphia ’s Suburban Station , which a community group is hop to reinstate to make phone call free for everyone . The blurbs are so compelling that they have their own comrade audiobook narrate by Jeff Goldblum .

After 16 years living in Brooklyn , Wally and Amanda recently moved back to their hometown of Wilmington , Delaware — which was featured in their first al-Qur’an . Wally utter to us from their 100 - twelvemonth - former home , which , if we ’re being honest , is veracious on brand .

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A makeshift cab called a marshrutka, Kyiv, Ukraine|Photo by Dimitri Bogachuk; Courtesy of Accidentally Wes Anderson

Does Wilmington have an Accidentally Wes Anderson aesthetic ? Do you intend that being from there somehow fueled your love of design?The cool thing is that any place can be aesthetic . It ’s mirthful , because we have organizations that attain out to us , and they ’ll say , you jazz , I do n’t know if our metropolis , state , town , would meet your pattern esthetic level . And then I have to pause them and say , wait , it ’s not that we ’re like , well , we can only go to Paris and to Milan .

When I look back at my personal Instagram before any of this started , I do n’t think that it has to do with the piazza that we ’re from . I think it just has to do with the direction that you ’re appear at the existence almost , and maybe trying to captivate it in a certain way .

You say that nostalgia plays a part in the AWA esthetic , which is interesting because many of us are feel nostalgic for things we ’ve never really experienced . There ’s like a tactile expression to some of it too , which might be like one of the fringe fundamentals , if you will . But I do n’t have intercourse — a circular phone , a scope , an real program library , a record , a typewriter ? Why do these things stir nostalgia ? I mean , I do n’t know . There ’s also something about it that ’s also coming back into the all-embracing conversation . We ’re so engross in a digital populace , good , bad or indifferent , that I suppose now we ’re kind of draw back a little .

a book cover of Accidentally Wes Anderson: Adventures with a yellow lighthouse on the cover

The lighthouse cover star can be found in Reykjavik.|Courtesy of Accidentally Wes Anderson

Why do you opine the Wes Anderson aesthetic resonates?Wes Anderson builds everything in a studio apartment , and he is storyboarding what he ’s doing . He knows before he give way in what he ’s go to shoot , and everything is go to be just so , and there is an aesthetic that has come from that that Amanda and I have become interested in .

We ’ve contain that and kind of turned that lens system on the tangible world , which is not perfect . It ’s very imperfect at prison term , and sometimes it can be not very beautiful . But if you await at it through that electron lens , the mundane and the solar day to daylight can have that sparkle , can have that twinkle .

I intend that ’s the crux of the matter of theWes Anderson TikTok trendtoo , people find magic in the everyday . Yes , 100 per centum . When you stop and you look at something that ’s been a part of your daily fuzz , when you tilt your headland slenderly , you go , ‘ Oh , that is very beautiful . There ’s an interesting aspect here that I did not know before . ’

colorful hot air balloons floating in the air

Hot air balloons in Göreme, Cappadocia, Turkey|Photo by Candy Rachel Goodman; Courtesy of Accidentally Wes Anderson

Do you find that people plan trips based on your images?Interestingly enough , we did a survey latterly , and it change by reversal out that people do design trip-up based on our figure . 40 percent of our residential district said that they traveled to a location because they saw it on our web site or in our book or on our Instagram , which is wild .

You introduce the book with a pinkish house in London . Why that image?This was one we had posted a very farsighted sentence ago . When we did an exhibition in London , we terminate up putting this photo up . And then we start being tagged in thisnews article about the pinkish family . This human being , Peter , has go in that pink house since possibly the ’ LXX and he was upset because influencers and whatnot had give out to his house , taken delineation out of doors , and break away the tiles on his staircase . That made me feel terrible . I know it was n’t only because of us that people were taking exposure of this beautiful home , but we were named in the article . So I reached out to him , and I was like , Peter , I require to bear for your tile . And he say , he said , I do n’t really need you to pay for my tile , but I would have it off a copy of your book .

He invite us over to the business firm when we were in London and told us his history . And finally he order us , you bang , I love that mass occur to take photo of my home . I just require them to respect it . And so rather of differentiate more of a traditional tale about the house itself and the architecture and Notting Hill , we use that as the starting point to our book to say , please explore responsibly .

a van with a kayak driving towards a mountain with a purple sky

Aoraki / Mount Cook, Canterbury, New Zealand|Photo by Frida Berg; Courtesy of Accidentally Wes Anderson

I find that fascinating . What happen if you subsist in a particularly gorgeous or famous house and the great unwashed are just outdoors all day get painting ? Peter was very nice about it . He ’s super decent . I think that when it comes to that , what we always adjudicate to share with our community is to explore responsibly , quote , unquote , but mostly , act you ’re a fly on the wall . It ’s the same thing as if you go into a national park , ripe ? You take out what you land in .