The brand wants its customers to “Seize the Yay.”
Baskin - Robbinshas been around since 1945 when the passion of twoice cream enthusiastsled to the foundation of a company that would ultimately bring forth more than 1,400flavors of water ice cream . Now , in the 21st century , Baskin - Robbins is update its logotype , packaging , employee uniforms , and tagline . That unexampled tagline ? " impound the Yay . " I wish it : shortsighted , sweet , and a fun caper on words .
" For more than 75 years , Baskin - Robbins has been the destination for celebrating the moments that matter most . Our new spirit and manifesto know the extraordinary role ice cream has play in our customers live , along with our continued committedness to excogitation and creating someone ’s next pet flavor , " say Vice President of Marketing and Culinary at Baskin - Robbins , Jerid Grandinetti , in a pressing release deal with Thrillist .
" low present moment that touch off joy often get taken for granted . We ’re further the great unwashed to break and celebrate any moment that brings felicity with Baskin - Robbins , " Grandinetti shared .
Courtesy of Baskin-Robbins
As part of the rebrand , Baskin - Robbinswill be launching limit - version merch , which is the first official line of branded merchandise in the troupe ’s 77 - year history . You ’ll be able to buy the items , let in skateboards and bicycle , atShopBaskinRobbins.comstarting on April 18 .
Perhaps the most exciting part of this whole rebrand is the three new savour inspired by the ethos of “ capture the Yay . ” There is Non - Dairy Mint Choc Chunk , which offers a coconut milk - base version of the steady fan favorite , made of mint candy , chocolate lump , and a fudge swirl . Ube Coconut Swirl is made of coconut season ice cream with ube season swirls made from substantial ube from the Philippines . The third new flavor is Totally Unwrapped , which is a pairing of peanut butter and chocolate ice emollient filled with fudge - cover pretzels , fudge and caramel - track peanut , and a salt caramel convolution .
Find the nearest Baskin - Robbins near you and check up on out the accomplished rebrand atBaskinRobbins.com .
The new Baskin-Robbins logo.|Courtesy of Baskin-Robbins
The Baskin-Robbins beach cruiser, which will be available for purchase on April 18.|Courtesy of Baskin-Robbins
