A new era is upon us after almost 100 iconic years.
The era of the Weinermobile — that iconicdream task , prom limo , andwedding venueall rolled into one — is deplorably over , but do n’t reach for tissue just yet . It is over juston paper .
After almost 100 years of being famously known as the Weinermobile and since it first hit the road in 1936 , Oscar Mayer ’s iconic fomite is officially rebranding itself and changing its name to Frankmobile . And do n’t worry , its appearance will sure stay the same — and you ’ll still get to marvel at the 27 - foot hot dog on wheels .
Still , change is hard . But the reason behind the renaming is really pretty reasonable , so hear us out . Oscar Mayer is wander out a new formula for its 100 % Beef Franks , which will hit grocery retailers across the country this month . To observe , the fleet of six iconic vehicle will now be do it as the Frankmobiles , and they ’ll even feature a few minor change to pay homage to the point , including novel decals and rebranded Frank Whistles rather of the former Wiener Whistles .
Photo courtesy of Oscar Mayer
" The Wienermobile is a beloved American icon that has been sparking smiles and drive craveability for our iconic delicious weenie for nearly 100 years , " Stephanie Vance , associate brand handler at Oscar Mayer , said in a statement . " This summertime , it ’s time to highlight another fan - favorite : our delicious 100 % Beef Franks . When Oscar Mayer makes anything , we prioritise taste over everything , so no matter what kind of hot wiener you enjoy this summer , if it ’s Oscar Mayer , you live it will be 100 % tasty , and 100 % make you smile . "
And if your name is Frank or any iteration of it ( we ’re calculate at you , Frankenstein ) , you ’re in for a solid delicacy . To further lionize the new name and rebranding surgery , Oscar Mayer is launching a " Franks for Franks " enterprise , where anyone named Frank or a interlingual rendition of the name can blockade by the Frankmobile and get a coupon for a complimentary pack of Oscar Mayer 100 % Beef Franks .
