Is flying to the US to bring back cookies you sell in Sydney worth it, from a financial standpoint?
If you , like me , love it when niche scam become full - blown internet dramas , you ’re credibly familiar with the Sydney Crumbl fiasco . The shortsighted version of the story is that some Australians fly to the US , corrupt one C of Crumbl cooky , fly back toAustralia , and sold each cookie for $ 17.50 AUD ( $ 11.90 USD ) at an unauthorized Crumbl pop - up . For credit , Crumbl cookies , which have amassed a fast fanbase of people who revel cookies that make you want to take a nap and are also not that good , retail for $ 5 each in the US . Naturally , when the great unwashed attended the soda water - up , it was quickly realized that this cookie sales event was in no mode affiliated with the actual company Crumbl , which first spread in Logan , Utah and now has980 locationsacross the US and Canada .
While the real Crumbl exceed $ 1 billion in sales back in 2022 , I was rummy if these Australian entrepreneurs were able-bodied to generate any tangible profit . After all , roundtrip flight between the US and Australia are splendidly pretty high-priced . The cheapest ticket I could receive between New York and Sydney were $ 1,200 . Fortunately , when theSydney Crumblpop - up faced scores of literary criticism ( and just before the organiser deleted their video on TikTok and Youtube detailing their cross - celibate bake sale ) , they shared a Google doc transparently share how much theyspent on the operation .
In aggregate , between two orders made at Crumbl cookie , Sydney Crumbl pass $ 3,665 USD ( $ 5,390 AUD ) on the cookies themselves . Further down the papers , the organizers disclose that they spent $ 4,000 on flights and baggage , $ 2,000 in duties , taxes and usage brokering ( because the cookies were commercial goods , they needed to be declare upon entry into Australia ) , and over $ 1,000 on staffing . All tell , that make the full spend for the $ 13,000 AUD . If each cookie was sold for $ 17.50 each , they would involve to betray at least 783 cookies just to break even . They buy 840 and reportedly sell out . This would mean they only made about $ 1,700 .
Courtesy of Crumbl Cookies
“ This effect was never about net , ” said a affirmation eject alongside the Google doc with all of the financial information . “ We aimed to work the cookies to Crumbl fans . ”
Clearly there were a wad of fans , as videos from the Sydney pop - up showed a vast line , filled with people eager to test the cooky that has reached viral popularity in the US and Canada but is presently not available in any other rural area .
plainly , after the cookies had to be transported back to Australia and top by customs , they were several days old when the dada - up finally happened . So , instead of a fresh cookie for $ 5 and change , multitude were yield nearly $ 20 AUD for stale cookies . In some TikTokers review video recording , they annotate that it simply was not deserving the ballyhoo . I do n’t call back any stale biscuit ever would be , to be fair .
But , if you are one of the multitude wanting this specific type of baked good in Australia , ensure to follow the prescribed society write up . According to Crumbl , “ selective information about Modern outside locations will be share through our official Crumbl communicating channels . ”
And if you ’re considering tacking on an advert - hoc retail process to your next abroad vacation , try sticking to non - perishable food for thought item , at least .
