The Chipotle metaverse experience launches April 7.
mayhap there ’s no such thing as a really free lunch , but put in some hour at the metaverse Chipotle andyou’ll scotch burritos IRL . ICYMI , the immobile casual Mexicanrestaurant launch its own feigning experienceonRoblox , and in honor of National Burrito Day , you’re able to get to work in the virtual kitchen to realise genuine Burrito Bucks .
On April 7 , the first 100,000Robloxplayers to roll a burrito will earn earn Burrito Bucks to use towards an entrée code redeemable on the Chipotle app , website , or in stores .
" We ’ve tap into playing period - to - earn , an emerging engagement model in the metaverse , to launch our raw experience on Roblox that celebrates the iconic Chipotle burrito , " Chief Marketing Officer Chris Brandt aver in a press release . " We ’re coalesce the metaverse and real - world constituent of our brand to take the Chipotle rooter experience to a whole unexampled level . "
Photo by Cole Saladino for Thrillist
Chipotle has also launch its first - ever menu detail inspired byRobloxand developed by pollingRobloxplayers on their go - to burrito orders . The result , which has been dub the Chipotle Burrito Builder Burrito , features livid rice , black beans , chicken , fresh Lycopersicon esculentum salsa , tomatillo red - chili salsa , sour emollient , cheese , lettuce , and guac .
Build the burrito well-nigh and then strain it for real . The simulation launches at 6:30 phase modulation ESTApril 7 . you may also snag an extra side or topping of Queso Blanco on digital - only order with code " NBD2022 . "
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