The condiment maker is teaming up with resale site Thredup.
Some of us ( okay , fine , it ’s me)can’t make it through a meal withoutdestroying an getup , which is just whyHeinz is relinquish a ketchup - stain fashion solicitation . We were exit to spill on it in any event .
The condiment manufacturer is team up with one of the world ’s gravid resale platforms , Thredup , for a solicitation of 157 secondhand streetwear and designer pieces , each with its own unique ketchup discolouration . The Heinz Vintage Drip Collection was sourced exclusively through the platform , but according to both brands , " it ’s not a stain , it ’s a statement . " That ’s the spirit !
" While Heinz is tell apart globally for its iconic shabu bottle , keystone , and behind - pullulate ketchup , we saw an chance to see the stigma we ’ve been leaving on clothes as another iconic brand symbol and change the narrative from a discolouration to a argument , " Heinz Brand Communications Brand Manager Alyssa Cicero say in a wardrobe release . " This collection is about sustainably celebrating the character Heinz ketchup discolouration sum to clothes , inviting our devotee to embrace a new iconic symbolic representation . "
Courtesy of Heinz
The full collection feature of speech sustainable , one - of - a - sort pieces , which makes sense debate Thredup’seco - obsessed Gen Z and Millennial fanbase . After all , according to the brand , secondhand apparel is expect to grow by 127 % by 2026 .
" At Thredup , we believe every slice of clothing merit a second life — even summer barbecue casualties , " VP of Integrated Marketing Erin Wallace add in the press release . " We ’re thrilled to better half with an iconic marque like Heinz to produce the first - ever blood of ketchup - sully secondhand wearing apparel , celebrating reuse . This aggregation offers a unequaled way for fashion risk - taker and nutrient lover alike to participate in the circular saving , while doing goodness for people and the major planet . We hope it do a splashing … err … trickle ! "
Heinz Vintage Drip was designed with inclusivity across sizing and sex in mind . The ingathering includes size XXS through XXL . The first fall is launching on August 30 , with a second release planned for September 13 . All of the proceeds will be donated toRise Against Hunger .
Courtesy of Heinz
