The potential ban could have wide-ranging consequences.
member of Congress are presently seek to exert an unprecedented amount of control over internet admittance that couldeffectively ban TikTokfrom American exploiter . There ’s plenty to fear in terms of consequences — TikTok CEO Shou Zi Chew even show before Congress as part of thisongoing political battle .
But a less expect effect could impact the travel diligence . A late field from the companyMGHfound that about 60 % of surveyedTikTok usershave become interested in a new locomotion destination after seeing a TikTok about it . This data is in line with a late survey express that 60 % of Gen Zs and 40 % of millennials used societal medium for travel purposes , as reported by CNBC .
All of this is no surprisal if you are a regular FYP scroller . Nearly every time I start the app I ’m shown sensational footage of a station I had never hear of before . I now expend TikTok location - establish videos along with my arsenal of other travel apps to check that I ’m explore a newfangled destination as much as possible .
Karsten Winegeart/Unsplash
And that ’s not something only I do . The view found that 35 % of US TikTok users have traveled to a raw destination afterwatching a TikTok about it . Millennials are the most influenced by TikTok when it comes to travel , with 45 % of respondents deal that they have base travel on TikTok videos they viewed . A ban on the app for US users could mean much less exposure to under - the - radar travel destinations .
" [ TikTok is ] not only drive knowingness of destinations , but it ’s in reality have its users to place they ’ve never seen or been to before . " said Ryan Goff , EVP , Social Media Marketing Director at MGH , in a statement shared with Thrillist . " While TikTok ’s future tense is uncertain , trafficker should n’t disregard the platform ’s short - terminus potential when there are very few tools left that have as bounteous of an wallop across audiences of all generations . "
While it ’s not the most pressing publication relate to theonslaught of attack on American freedoms , it is yet another marker in just how influential TikTok can be . Depending on how you experience about the app and others like it , you might find this data exciting or terrifying . Personally , I plan on seeking out videos of cute cat cafés and secret grottosas travel inspoas long as potential . you may read the stark results of the written report atMGHUs.com .
If the government ban TikTok , I guess we will all just have to watchMamma Mia!andSisterhood of the Traveling Pantsfor ideas for our next trip .
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