Chike Azinge did n’t lay out to be a menswear architect . As a certified controller , he spend years focused on finance rather than manner , bogged down with trade decisions and plus direction for major firm . But in 2016 , his vision for his life history change . He was introduce to a “ renown luxury menswear designer ” ( he ’s close about which one ) and the two of them put their head together to dream up a new business . Combining their attainment sets , they created a caller focalise on groomsman styling and eveningwear for events , only to be hit with unexpected blow .
“ This venture did not take off as well as we ’d hoped , ” Azinge articulate . It turns out that spending 60 hours a week at your accounting business is a hindrance to making it boastful in the menswear world . Meanwhile , his celebrity accomplice was far more focussed on their own separate make to give the joint venture the attention it require . Nevertheless , Azinge knew the concept had voltage . The trammel ingredient , in his mind , was tech .
“ There ’s a want of innovation , availability , and affordability in the U.S. formal and semi - formal menswear mart , ” he says . If a invention - forward brand could incorporate a self-colored online shopping experience , they might have a hit on their work force . Azinge ’s idea was to do design consultation , fittings , and shopping , all with a seamless online experience .
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After moving to Atlanta in 2017 , Azinge manage with another reversal : space . He settle on a two - layer , two - tub condo in a aerodynamic , modern mellow - upgrade , a billet he loved until it began serving doubled obligation as the headquarters of his raw line of work : The Bespoke Room .
“ The original plan was to downsize my living space , rent out my condominium , and lease a commercial-grade retail space to begin operations , ” he explain . However , he began to see the benefit of working out of his house . The minimalist infinite complement what he saw as the brand ’s vision — modern , classy , and stylish . Plus , there are impart revenue enhancement benefits of using your rest home as your office — “ Remember , I ’m an accountant ! ” he quips .
Sharing your survive space with a causa saleroom and conception studio apartment is n’t what most the great unwashed picture when they think of “ exercise from home , ” but Azinge made it work . “ When your workplace is your passion , a passel of things , in the context of living in the same place that you work from , become inconsequential or at least , much more passable , ” he read . He started enjoying having his work and home base space intertwined , and soon decided that he would maintain his condo as the Bespoke Room ’s primary showroom . By December of 2020 , he ran the numbers and fancy out that he was ready to leave his accountancy job and sharpen on The Bespoke Room full metre .
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“ When your work is your heat , a lot of things , in the context of living in the same place that you run from , become much more tolerable . ”
Despite his career in accounting , Azinge ’s cacoethes for way streak deeper than a simple commercial enterprise interest . Born in Brooklyn but raised in Lagos , Nigeria , he draw divine guidance from the bright colors and elaborate textures of his childhood . His biggest style picture ? His mom . She blended classic suits , traditional Nigerian outfits , and casual wear to create an eclectic way that always worked . “ The best part is that it always looked so effortless when you see her , ” he append .
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That history and love for Nigerian styles was a big part of why Azinge is proud to be extend a Black - owned menswear brand . He hear how much evening dress matter to the community he was a part of in both Lagos and Atlanta , and how representation and possession in that space could affect them . Azinge points out that there are several Black - have tailor and designers , but they mostly work locally or within recess residential district . His goal is to go internal .
As of now , The Bespoke Room offer a full range of suiting choice , from tradition one - off suits to software package for nuptials , proms , and more — plus a kitchen stove of accessories and stylistic touches . Azinge ’s visual sensation of integrating forward-looking online shopping experiences was an especially prescient job determination , as the pandemic changed the way people shop for formalwear . He runs flair reference , measurements , and fitting almost , still operating out of his own flat and salesroom . The stain is growing always , with new styles being total to its web site and well-chosen customer returning for more .
Azinge ’s destination of providing access to timeless styles through a modern shopping experience is coming genuine , and it all started from his own home plate . He ’s still determine , though . He lief points out : “ I ’ve been fortunate to serve current and retired pro - athlete , doctors , people in the finance sphere , blue - collar proletarian , and much more ! Everyday , I learn something young about a culture , society or biotic community , just from one client . ”
Cosmo Danchin-Hamard
