A joke from an old standup set is getting the Netflix treatment.
mayhap you ’ve heard the gag : Jerry Seinfeldis stand on theLate Night with David Lettermanstage , motion as he does , detail his first response to the existence ofPop - Tarts . “ It was a mo in clock time ! ” he exclaimed . “ When they invented the Pop - Tart , the back of my school principal bodge right off . ”
The laugh go on to be a comedy standard , and age later , hewas still talkingabout piecing the bit together withThe New York Timesand even included it in his 2020 Netflix fend - up special23 Hours to Kill . And now , it looks like his long - running joke is being look at a step further . Seinfeld is catch quick to start production onUnfrosted , amovie for Netflixabout the origin of Pop - Tarts .
Firstannounced in 2021 , the initial details were thin . The large takeaway was that the writers from 2007’sThe Bee Movie — Seinfeld , Spike Feresten , and Barry Marder — would be on board . Now that it ’s confirmed , the motion picture itself is not one elaborated prank ; some more info is easy trickling out .
Kevin Mazur/Getty Images Entertainment/Getty Images
First , we now roll in the hay that Seinfeld is starring in , producing , directing , and co - writing the motion-picture show . The second morsel of data comes from the state of California itself . The California Film Commission harbinger thatUnfrostedwould be one of 30 films that would be receive some hefty tax credits for filming in the country . According toVariety , the motion-picture show will receive about $ 14.2 million dollars in tax credits . That ’s a lot of Pop - Tart money .
Seinfeld said that he ’s happy to receive the tax deferred payment , which will ensure the entire movie is film in California . " Having made all of theSeinfeldseries in LA , I very much want to come back and shoot there again,“Seinfeld saidin a statement . " On behalf of everyone working on the movie , we really appreciate the great welcome . "
Unfrostedis part of a$100 million dealthat Seinfeld made with Netflix back in 2017 . At the time , the streaming service acquired all nine season of Seinfeld ’s hang - out showComedians in Cars Getting Coffeefrom Crackle , and set up a 10th season . The original deal also include two comedy specials , and eventually the rights toSeinfeld , which beganstreaming on Netflixin fall 2021 .
The film will begin blast in May , but an prescribed liberation date has not been shared yet .
