The sandwich features Katz’s iconic spiced pastrami.
In collaboration with the NYC - based Italian specialty sandwich concept Alidoro and the iconic Lower East Side staple Katz ’s Delicatessen , the MTA is launching the " 1904 Sandwich . " The goal is to sustain pocket-size local job and to get New Yorkers back on the city ’s subway and buses by reminding them that " delightful and luscious experience are just a tube ride away . "
From today through October , four prize Alidoro fix will be selling the limited - edition sandwich , which have the famous Katz ’s spiced pastrami . thirsty customers can head over to Alidoro Bryant Park , Alidoro Rockefeller Plaza , Alidoro at Moynihan Train Hall , and Alidoro at The Hugh to get a gustation of the 1904 , which add up with an admirable combination of garlic confit cream , calabrian pepper dijon coleslaw , and senior provolone ( plus the pastrami ) , all on a bracing rye sourdough baguette . Of naturally , it ’s served hot .
The monetary value to pay to experience the explosion of flavors is $ 14 , but customer also have the option to purchase a $ 17 MTA aside lunchbox special , which is the sandwich plus your pick of a cookie or chips . The extra $ 3 investment funds also place you up for a likely prize . 75 of the lunchboxes contain what can be described as an OMNY gift wag , which will grant $ 50 worth of metro and bus fares to favorable winners .
Photo courtesy of Optimist Consulting
Partners and personal organizer are all excited to bring the 1904 to New Yorkers , and are hoping it will make the dispute in supporting modest businesses as well as the MTA .
" What would New York City be without our iconic food institutions ? And without the MTA , how would the great unwashed get to us ? " CEO of Katz ’s Delicatessen Jake Dell said in a statement . " Katz ’s Deli and Alidoro receive thou of New Yorkers and tourists to our establishments weekly , and the MTA meet a orotund office in how customer can visit us . We are gallant to partner with Alidoro and the MTA on the 1904 Sandwich , and encourage New Yorkers to skip on a motorcoach , subway , or commuter line and explore everything NYC has to volunteer . "
