In a new tourism ad, VisitOslo included a very creative twist to encourage tourism to the city.
It seems like Oslo ’s official marketing organization , VisitOslo , took the phrase " there ’s no such matter as bad packaging " to kernel .
In a novel viral video design by NewsLab , a local agency , VisitOslo strain to convince traveler to direct to theNorwegiancapital by explain how " unsound " of a stead it is — or good , how bad it is from the perspective of someone who , in reality , like chaos . So far , the campaign has racked up more than 1.5 million views on TikTok , over 1.2 million views on Instagram , and surpassed 6 million views on X.
" I would n’t do here , to be fair , " sound out the Norse supporter of the sarcasm - infused video , who take to live in Oslo . " Oslo is just not … I mean , is it even a city ? You know what I mean ? Everything is just so … available , you know ? There ’s no exclusiveness . "
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allot to Anne - Signe Fagereng , merchandising managing director at VisitOSLO , the strategy behind the video was to produce something so different and alone that it would stand out from the rest of the crowd .
" The ground we dared to use this good sense of humor in an international cause is of course to get attention , and it works ! " said Fagereng in a statement . " This attack is never without risk , but fortunately , we have so far received an tremendous amount of positive interest . “In the television , the Oslo resident physician then lists all the thing that make Oslo a dreaded home to endure . " you may just walk from one side of town to the other in like 30 minutes , " he says , expressing scorn . Try that in New York or Paris . "
Soon after , he mention the urban center ’s cultural setting . Apparently , you do n’t have to stand in line for two hours to bring down a museum in Oslo . alarm ! And what if you desire to eat at a eating house ? You do n’t really have to book it ; you’re able to just " walk in off the street and get a table . " Pathetic .
As Fagereng indicate out , Oslo has only late emerged as a bucketful tilt destination , but it is still believe under the radiolocation . In this sense , the political campaign is a veiled invite to discover its unparalleled and intriguing trait — even if the television protagonists seem to " disaccord . "
" The inspiration for the advert is Oslo ’s situation as an underdog as far as city break destinations go — both in Europe and the Nordics , " said Fagereng . " However , Oslo has been through an implausibly positive transformation over the last few decade , so it ’s sentence our confidence in our capital catches up with realism . "
" I imagine the city should feel a little hard to get , " the Oslo occupant tell at the remnant . " It ’s like a estimable relationship , you know ? It ’s not supposed to be easy . "
you’re able to observe the video below :
