Here’s how to get a week of major Panera savings starting September 30.

In April , Panera expanded its unlimited burnt umber deal to include all drinks . The first - of - its - kind Unlimited Sip Club , which is typically priced at $ 10.99 a month , have you just what it sounds like — free - flowing coffee tree , iced tea , lemonade , and spring sodas .

Here ’s the full lineup of MyPanera week publicity :

" We catch our MyPanera loyalty programme as an extension of the fondness we show to our guests in our bakeshop - cafes — for us it ’s about creating meaningful relationships and delivering individualised note value , " Chief Brand and Concept Officer Eduardo Luz said in the insistence release . " We make loyalty by deeply have it off our MyPanera members . We endeavour to understand and deliver exactly what delights them . "

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Courtesy of Panera

Now if you ’re asking yourself , what is " choice in MyPanera reward ? " You ’re not alone . I had the same question . Here ’s the deal : the programme is roll out new choice - base rewards that allow options base on personal preferences alternatively of just pre - selected rewards .

" Our guests have been bespeak more alternative in their MyPanera rewards and we are well-chosen to contribute this new experience to our dedication program , " Senior Vice President of Loyalty and Recurring Revenue Meenakshi Nagarajan append in the handout . " Our MyPanera member each have their own unique Panera favorites and we ’re frantic to see that reflected in our rewards — give them personalize surprises that fit their own private journey . "

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