After a few years of really rough conditions, the public perception of rental cars is improving.

The pandemic had a lot of disconfirming impacts on the change of location industry , but one of the most severe and apparently long permanent was on thecar rentalexperience . The process of renting a car was pregnant — price were usuriously eminent , there was a shortage of inventory , and there were not enough employees . It was n’t uncommon to show up aftermaking a rental reservationonly to line up that there was no car available .

But , grant to the2023 J.D. Power North America Rental Car Satisfaction Studythat dropped this week , overall customer satisfaction with rental car troupe increased by 14 points on a 1,000 - point scale leaf this year . The improved rating can be attributed to more stabilised pricing , increased vehicle inventory , and improved staffing , according to J.D. Power .

" The post - pandemic period has been bad for North American rental railway car caller and their customers , but now that things have stabilized , client satisfaction has started to increase significantly , " say Michael Taylor , managing director of locomotion , hospitality and retail at J.D. Power , in a instruction . " Given the tight correlation we see between vehicle availableness , price and customer satisfaction , it ’s lead to be authoritative to keep an eye on the UAW work stoppage as a potential supplying chemical chain takings that could negatively touch on customer satisfaction during the course of the next year . "

Car driving on mountain road by the sea.

ozkan ulucam/Shutterstock

The finding are based on a sight of 8,632 business and leisure travelers who lease and blame up vehicle from airports , and the resume was carry on between conducted between August 2022 and August 2023 . endeavor came in as the car rental companionship with the highest client gratification , for the third year in a row . you could see the complete ranking below .

jd power ranking rental car companies 2023

Courtesy of JD Power