Once again, the brands are up to no good.
WithSuper Bowl LVItaking spot inLos Angelesthis twelvemonth , the stadium was even more jammed with movie stars , pop musicians , and influencers than usual . ( We were even bless with thisInstagram shotof a camouflage - apparel Martha Stewart and Guy Fieri andBennifer dancing . ) But for viewers catch at abode , an surfeit of mugging celebrity is normal . Every year , corporations compete for your attending by recruiting famous faces to sell their products , with multiple 30 - minute ad spots reportedly selling for up to$7 million . That price shred does n’t even include the price of paying Pete Davidson to seem in your mayo commercial message .
Does all that money go to good manipulation ? Of course not ! There ’s always a dystopian dead set to the entire " Big Game " culture medium ecosystem , but the ads during the game were especially unsettling this year , with an alarming number of celebs ( includingLarry David ! ) hawking crypto and one commercial that just featured a QR code menacingly bounce around the screen of your telecasting . Still , there were enough nice , gently amusing commercials for us to make a a minuscule lean of the best of them .
20. Nissan
Eugene Levy has been a comedy ikon for decades , and in Nissan ’s Super Bowl entree , he makes his unofficial changeover into action star . After getting a distich of Key from Captain Marvel herself , Brie Larson , he zooms off in a sick yellow ride and runs into hisSchitt ’s Creekco - star Catherine O’Hara on the road . After running into even more celebs — action stars Dave Bautista and Danai Gurira — he becomes a leather - jacket - wearing , gravitational force - refuse blockbuster leading man . elevator car commercial are ultimately all somewhat similar , so we ’ll take Levy in luscious locks , driving on top of buildings any Clarence Shepard Day Jr. of the workweek .
19. General Motors
In 2021 , Mike Meyers revive his belovedSNLcharacter Wayne Campbell fromWayne ’s Worldfor an Uber Eats commercial , which was yet another halting nostalgia free rein . So , we suppose it only makes sense for him to work back Dr. Evil for this GM ad , which also features appearances fromAustin Powerscast members Seth Green , Rob Lowe , and Mindy Sterling . This can only mean one thing : next yr ’s Super Bowl will have a Love Guru commercial . Calling it now !
18. Bic
Frequent odd couple Snoop Dogg and Martha Stewart did a promo for BIC lighters last May and another the following July . Both commercials were full of weed euphemism , just like this new one that start with Snoop ( who also performed at the halftime show ) wave off a cloud of smoke . But Martha is n’t light up the elbow room snooper might : She ’s cooking a turkey , of form ! Now the world will see that one of popping acculturation ’s goofiest friendship is still boom .
17. BMW
When Arnold Schwarzeneggerdropped a tweetearlier this calendar month with an icon of himself dress like Zeus , some fan thought it was a still from an approaching movie . perhaps a continuation to the 1970 comedyHercules in New York ? Nope , it ’s just a Super Bowl ad . Thankfully , it ’s a moderately cunning one fill with Arnold and Selma Hayek wink their way through a series of unsubtle gags about Gods live out their retirement on Earth and cruising around in an electric car .
16. Budweiser
15. Disney+
14. Toyota
There ’s a type of celebrity cameo brinkmanship that certain commercials affiance in . When you ’ve got one recognizable face ( Tommy Lee Jones , in this case ) and then another quickly come out ( Leslie Jones , here ) , you know there are more coming . The joke of this ad is not especially funny , but this was still one of the better " here are a bunch of far-famed people " advertizing of the evening .
13. Taco Bell
Stuck in the stagnation of a clown convention , Doja Cat and a few of her Pagliacci buddy pile into a automobile and lam to Taco Bell , leaving a lead of ruffled collars and decay greasepaint in their backwash . The mouthwatering shot of ice moth-eaten Baja Blast and Crunchwrap Supremes are one thing , but Doja Cat ’s covering fire of Hole ’s " Celebrity Skin " is on an entirely Modern stage . Alt rock Doja Cat ? ? ? Now that ’s living más .
12. Planet Fitness
We ’re always rooting for Lindsay Lohan , and apparently so is … Planet Fitness ? The budget gym ’s spots are usually curiously helter-skelter — Lohan is tally to a roster of spokespeople that include Dennis Rodman and William Shatner — and this one is no unlike . But , hey , Lindsay seem like she ’s thrive and , for that , we are grateful .
11. Lays
TheSexiest Man Alive , Paul Rudd , and America ’s cannabis - loving , ceramic - making uncle Seth Rogen have been in XII of clowning together over the years , fromThe 40 - Year - Old VirgintoThis Is the goal . They join forces yet again in this Lays outfit , in which they take a trip down memory lane with the third phallus of their bromance : lay Solanum tuberosum chips . As they reflect on a handful of PG - blackleg , musical style - motion picture - inspired bit in which Lays came through for them , you’re able to only desire that Judd Apatow baffle the crowd back together forThis Is 50and Rogen in reality reprises hisKnocked Upcharacter .
10. Busch Light
This beer commercial is only special for one reason : Kenny G , mystic of the mountains . Here he appears in the form of a towering holograph , tickling his sax in the wilderness of nature as two astounded brother crack give their sought after Busch Light cans . Not to be cabal theorists or anything , but we stress to reanimate the scenario ourselves and there was no Kenny G to be found . Bummer .
9. Avocados From Mexico
Who does n’t fuck a nice relaxing tailgating experience ? The ancient Romans trade some backchat in a colosseum parking lot before getting down to the real business : slicing , dicing , and smashing up some avocado tree . consummate for burgers , guacamole , and feeding to the lions . Andy Richter also break off by for a warm cameo as Caesar , hoping he ’ll be remembered for his passion for salad . We ’re steady down for the hungry panda .
8. Squarespace
After the harrowing effect ofEuphoria , it ’s nice to see Zendaya sweetly husk for Squarespace in this alliteration - heavy ad directed by Edgar Wright . The concept is that Zendaya is Sally , who sell seashells by the seashore . Greco-Roman tongue - twister poppycock . Her business is lagging so she sire a Squarespace site and voilá . And it ’s all tell by André 3000 . Very pleasant indeed .
7. Bud Light Seltzer Hard Soda
I have always wanted to live in a peaceful Guy Fieri paradise , so I do cogitate that Bud Light , in advertising their novel Hard Soda , was created just for me . Three presume Super Bowl spectator end up in Fieri ’s magical Land of Loud Flavors — basically it ’s a debris food heaven with Fieri at the helm get into a Pitbull - esque chain . He ’s clearly the loss leader because he has a holograph , and if we ’re hurtling towards obliviousness anyways , I ’d rather have Guy Fieri in charge .
6. Doritos/Flamin' Hot Cheetos
We all know littering is defective , especially in jungle preserves unaffected by the helping hand of man , but what this Doritos commercial presupposes is : What if it was n’t ? What if it was good , really , for an intrepid explorer to drop their bags of flamin ' hots in front a sloth , a deer , a bear , some water buffalo , and a slyboots ( none of which exist in the same home ground as the others , but whatever ) , so that the natural world could get a taste of that red hot contrived flavoring and inspires them to beatbox , slue in a Megan Thee Stallion " ah " to tease"Flamin ' Hotties , " the song she pen for Flamin ' live Cheetossampling that classic Salt - n - Pepa hitting . " Do not feed to fauna " monish the tiny text at the bottom of the screen . We could n’t agree more .
5. Irish Spring
In Ari Aster’sMidsommar , a bad young man is sew into a bear and burned alive by a creepy Swedish cult . In Irish Spring ’s Super Bowl commercial message , a lousy man is ritualistically lowered into a bath while a livid rabbit screams " CAST THY SMELL out . " Instead of being murdered , the man emerges refreshed with a soft blanched turtleneck and a new taste for that definitive greenish easy lay . Is this cult taking any new members ?
4. Hellman’s Mayo
Ever since the day of Reebok’sTerry Tate : Office Linebacker , one matter has been reliable : It ’s always funny to see a football game player tackle someone in a non - football scenario . This hooey is not complicated ! This commercial for Hellman ’s Mayo recruits the fittingly name Jerod Mayo to deal out the punishment and " tackle food waste " by break unsuspecting food - wasters into the ground . Also , Pete Davidson shows up for a slamming .
3. Michelob ULTRA
Petyon Manning joins his bowling buddies PGA title-holder Brooks Koepka , LA Sparks ' Nneka Ogwumike , Miami Heat ’s Jimmy Butler , and the U.S. Women ’s Soccer team ’s Alex Morgan at Steve Buscemi ’s bowling skittle alley . manifestly , all of these star athletes throw heating system and are knockin ‘em down — and then comes Serena Williams , patently the deadliest of all in their squad conference . The Big Lebowskiripoffs are a dime a dozen in Super Bowl advertizing smirch , but this one ’s style , ELO soundtrack , superstar athletes , and Buscemi ’s chump put this commercial message for Michelob Ultra , every grandpa ’s best-loved beer , a nose in front of the rest .
2. Pringles
Sometimes the best Super Bowl commercials do n’t actually call for a far-famed celebrity or a massive special effects budget . This morbidly funny Pringles ad plainly necessitate a mere motion : What would bump if you acquire your hand lodge in a Pringles can and had to exist the rest of your life that way ? The clip then follow that interrogative to its ordered finish , induce for the rare type of ad that actually makes you chortle and require to attain for the product . Just be careful how late you put your hand in that can .
1.Chevrolet
At a distinctly ' 90s - obsessed Super Bowl , with its Dr. Dre - host halftime show and the regaining of The Cable Guy ina Verizon ad , this Chevrolet commercial paid tribute toThe Sopranosin a direction that was oddly affecting and not too soupy . By recreate Tony ’s iconic crusade home plate to New Jersey and putting Jamie - Lynn Sigler behind the wheel , the spot trace on the past and gestured towards the time to come where electric cars are bountiful and Meadow can finally parallel car park . ( According toVariety , Sopranoscreator David Chase and several original work party members were also involved in the production . ) And , hey , at least Meadow and A.J. were n’t assay to sell you crypto .
Zendaya stars in an ad for SquareSpace|SquareSpace
Nissan/YouTube
General Motors/YouTube
Bic/YouTube
BMW/YouTube
Budweiser/YouTube
Disney+/YouTube
Toyota/YouTube
Taco Bell/YouTube
Planet Fitness/YouTube
Lays/YouTube
Busch Light/YouTube
Avocados From Mexico/YouTube
Squarespace/YouTube
Bud Light/YouTube
Doritos/YouTube
Irish Spring/YouTube
Hellman’s/YouTube
Michelob Ultra/YouTube
Pringles/YouTube
Chevy/YouTube