The ARound app lets you watch the game in a whole new way, with custom Rams minigames and animations.
For years , the cell phone has been the mortal enemy of the in - stadium experience master , a destitute pocket hob yell out for tending in between — and often during — unrecorded sport natural action . But Josh Beatty , father and CEO of augmented reality appARound , and theLA Ramshave a design to turn that battery - power nemesis into an friend , thanks to a Modern AR experience during Rams dwelling house games atSoFi Stadium , another bang-up reason to make a full point of visiting the shimmer palace in Inglewood beyond theartand thefood .
you could download the ARound app through a QR code , which appears conspicuously on SoFi Stadium ’s titanic video board before and during Rams game , or by finding it in theApp Storeor onGoogle Play . Load it up then enrol your seat info , and you ’re off and running . apply your phone up to look at the domain , and you’re able to manipulate a host of digital objects and play games that seem to be happening on the arena itself — and you ’ll see other app exploiter around the stadium doing the same .
Many of ARound ’s activities are aspire at younger fans , or fans who maybe do n’t unite with the tension and expectancy of the in - between moments at a football game game . After a big field general takedown , rather of looking at the down and distance , psychoanalyze team effectiveness and trying to guess the next play call , you could make a digital caricature of Aaron Donald dance as blue and yellow sacks with the Scripture “ SACK ” on them fall around him .
Photo courtesy of ARound
During goggle box timeouts , you may watch the Rams tribute to the 1999 Super Bowl winning team on the jumbotron , or you may take on a line of business - end kick minigame and then watch as your kick appears digitally superimposed on the discipline from your real perspective . At any compass point , you’re able to tap the screen door to toss various objects onto the playing field , and , in a genius snatch of multiplayer date , you’re able to see the thing other the great unwashed are thrash too . Digital beach balls bounce through the crowd , football vaporize onto the field , and bluish devilfish float majestically down from the bleachers .
It ’s not that Rams game are boring — far from it , thanks to Marissa Daly , the Rams ’ VP and GM of Media , and her team ’s lively programming . There is something happening at every second in between plays ; during a TV timeout , theMariachi Ramsband step onto the stage and blasts a quick rendering of“I Got 5 On It,”or maybe they will run a karaoke game on the jumbotron with ad - libs from in - houseDJ MaL - Ski , and then Danny Trejo pop up on the videoboard to ask the gang “ Whose household ? ” To which you are require to reply , of course , “ Rams ’ house ! ” It is a disorderly and fun experience , a treat even in the midst of an injury - chevy watch over - up campaign for last season ’s Super Bowl champions .
ARound ’s phone app is not designed to supplant any of that disingenuously choreograph amusement , or to replace anyone ’s primary viewing experience . It is a postscript , a 2nd - screen moment of fun for family who ca n’t quite quit their phones — for now at least . Beatty and Elspeth Rollert , CMO of the Stagwell Marketing Cloud of which ARound is a part , talk about an inexhaustible futurity of brand name - based storytelling and , potentially , monetization . With ARound , buff could check and engage with an ever - shift bowl , highlight players to find out more about them , and play with any number of easy customizable digital assets . For plot around Halloween they could total spooky blue and gold interior decoration , and during winter you might be able to turn SoFi into SnowFi with a tap on a telephone screen .
Screen shot by Ben Mesirow in ARound App
Beatty make broad extension , also , to NFTs , maybe including tokens that could commemorate attendance at a game or result . At SoFi bowl all ticket are digital , so this could someday serve as a 21st hundred tag nub , proof positive that you were there for a specific game , that you bear looker to a special play , a non - fungible souvenir to show the grandkids .
In late years it has become all too easy to miss the corporate present moment with your nose inhume in societal medium or text edition or workplace electronic mail , the people ’s history subsumed by the Wordle group chat . If ARound is able to draw rein that distraction and airt it towards the bailiwick , even with an overlay of digital octopi and minigames , the experience for everyone will be skillful for it .
Image courtesy of ARound
