Sorry to Thrillist’s official Twitter account.
As far as I ’m concerned , the onlymovies coming out in 2022areMoonfallandAvatar 2 . That ’s maybe not the most responsible posture an amusement critic could take , but I of late made a New Year ’s resolution to " subsist my accuracy , " whatever that entail , and to me that intend plainly ignoring anything not featuring a moon that is either falling and/or inhabit by tall low extraterrestrials . It is decidedly a concurrence , but worth mentioning , that these two movies also have very , very skillful prescribed Twitter presences . The officialAvataraccount occasionally dropseducational informationabout the unique biosphere of Pandora in between fan art retweets and teases for the next movie , which is interesting if you find that interesting , and a very comic extended bit if you don’t . Moonfall ’s Twitter , on the other handwriting , seems to be taking an approach that can only be described as perfect .
Moonfallis a movie about the moon fall . In the tradition of all the utterly ridiculous sci - fi action megahit that number before it ( The Core(movie about start to the core),Geostorm(movie about a " geostorm " ) ) things are presented very literally . " keep the lunar month , deliver Earth , " Patrick Wilson growls in a trailer place to a arduous rock remix of Creedence Clearwater Revival ’s " Bad Moon Rising . " Yes . Yes . My human brain is numb , and my lizard brain is so , so awake .
Most picture that get along out these days have official societal accounting , but not all prescribed account are created adequate . There are two style one could go about advertising a celluloid likeMoonfallon societal media . One is simply posting and retweeting trailer and bill and spew interviews to little , if any , engagement . The other is to do whatMoonfallis currently doing . Moonfall ’s Twitter account has been posting since the first dawdler was unloose on September 1 , 2021 . Everyone remembers where we were when we read those fateful words : " THE MOON WILL COME TO US . " To advertize a markedly silly flick to the world , the squad behindMoonfallknows they must catch a markedly silly tone , and they ’ve nailed it .
Lionsgate
They even have a Ridley Scott - esque guerilla marketing run in the form of a web site , moontruth.net , apparently hunt down by John Bradley ’s character Dr. K.C. Houseman , a bozo who think there ’s a big political machine inside the lunar month . To that I say , perfectly . I will consider anything anyone involved with this flick distinguish me , because I need my life to be enriched by the concept of a moon that is actually a jumbo malefic social system built by ancient alien , or something . Has anyone ever proven that it is n’t ? I ’m just ask doubt .
In other parole , Moonfall ’s tweets are how every corporate chronicle should be going about things online , and at the same clock time they are a effort that is just impossible to replicate . A metaphysical quandary : Is theMoonfallTwitter report good because it has get over the art of good posting ? Or are the Emily Price Post expert because they ’ve been posted by the Twitter news report forMoonfall , a movie about the moon fall ? I remember Wittgenstein once said something similar to that , actually . To tweet in the voice ofMoonfallis to regain the sublime within the ridiculous , to embrace the inherent stupidity of a plot of land so hideous I ’m still not a hundred percent convinced it is n’t a Super Bowl stunt and contact across the gulf of that lunar volcanic crater to compose missives in 280 characters or less that are queer enough for a sure entertainment newsman to chuckle at , tick like , and textbook to three of her admirer . If the moonshine really does lessen one day , I do it incisively which societal media account I trust to tweet through it .
